Your guide to understanding and applying the PI brand consistently across every touchpoint.
Brand Purpose & Personality • Brand Architecture • Logo & Verbal Identity
Understand PI’s brand story, vision, purpose, personality, values and architecture. Explore the principles behind PI’s brand voice and communication, along with guidelines for using the corporate and business unit logos consistently across brand touchpoints.
View Brand Guidelines
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Colour Palette • Typefaces & Hierarchy • Graphic Elements
Explore PI’s visual identity system, including brand colours, typography, illustrations, iconography, infographics and layouts. Understand how to apply the graphic elements, colour palettes and visual systems consistently across brand communications.
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Digital Collaterals • Print & Stationery • Packaging • Photography & Imagery
Explore how the PI brand is applied across digital communications, print materials, stationery and packaging. Discover guidelines for desktop wallpapers, email signatures, communication mastheads, business cards, employee IDs and other branded materials, along with photography and imagery selection.
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Merchandise • Environmental Branding • Exhibitions
Explore PI’s brand application across merchandise, workplace environments and exhibitions. Access guidelines for branded apparel, stationery, gifts and accessories, along with internal and external office branding and exhibition displays, to ensure a consistent brand identity across every touchpoint.
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Logo Animation • Typography & Transitions • Audio & Voice-over
Explore PI’s guidelines for creating consistent, professional videos and animations. Learn how to use logo animations, motion backgrounds, typography, transitions, icons and audio elements to ensure clear, engaging and on-brand video communication across platforms.
View Motion Guidelines (opens in a new tab)